Black Experiences Grant Program Purpose & Guidelines

Purpose

Background

Goals of the Route 66 Black Experience Grant Program include:

• Helping Black owned/operated Route 66 Businesses/Attractions stay in operation.
• Helping Black owned/operated Route 66 Businesses/Attractions reopen.
• Helping preserve, restore and/or expand Black owned/operated Route 66 Businesses/Attractions, per Secretary of the Interior Standards: Learn More
• Helping new, Black owned/operated Route 66 Businesses/Attractions open.
• Supporting research, preservation, and/or interpretation of Black experiences and sites along Route 66, especially ones related to the Green Book.

Awards

Business Eligibility and Non-Eligibility

• Are wholly or majority (at least 51%) Black-owned or women-operated.
• Are physically located on a Route 66 alignment (i.e., a “brick-and-mortar” location) and/or operate in a Route 66 neighborhood or community.
• Employ fewer than 20 full-time employees (including the company owners).
• Are a registered business entity in good standing in the state where they were formed and the state in which they do business.
• Independently travel the road, serving other businesses/attractions along Route 66, including, for example: small tour operators, suppliers with Route 66 as their sales region, etc. 
• Small, locally owned franchises with 5 or less locations.

• Digital-only businesses (digital includes, without limitation, online and application-based businesses or attractions).
• Part of a large national franchise (i.e. 6 or more locations and/or a chain that serves areas primarily outside of the Route 66 corridor).

Eligible Activities

• Purchase of equipment or furnishings.
• Materials and services such as printing, photographs, telephone, and supplies.
• For non-profit organizations, organizational capacity building activities such as hiring fundraising consultants, conducting board training, etc.
• Development of promotional materials (either physical or virtual).
• Updates to websites for better operations and communications.
• Mailing costs for distribution of materials or merchandise.

Historic Preservation Planning/Work

• Fees for consultant services (such as architect, preservation architect, contractor, consultant to produce a business plan or marketing plan, web or app designer, landscaper or landscape architect, etc.)
• Building, construction, repair, or maintenance activities (work needs to meet preservation standards and/or maintain the historic integrity of the building)
• Public-facing improvements to the business or attraction, including, but not limited to: murals, awnings, lighting, signage upgrades, painting or cleaning of interior or exterior, creation of indoor or outdoor seating areas, etc.

Telling the Story

• Acquisition of objects designed for public display, and that relate to the history/heritage of the property.
• Fees for speakers or trainings.
• Partnering with local artists for a community event or mural. 
• General support for community meetings and gatherings, such as sponsoring a community gathering or community educational event to celebrate a historical or cultural moment that is meaningful to the neighborhood. Can include costs for catering, food & beverage, entertainment at these gatherings or meetings.

Accessibility/Community Outreach

• Enhancing a building or space to align it with ADA accessibility standards.
• Language translation of menus, websites, or other materials to be more inclusive and accessible to diverse local customers and audiences.

Sustainability

• Innovations to improve sustainability of a building or attraction, such as reducing energy consumption or food waste.

Program Timelines

The 2023 Round of the Route 66 Black Experiences Grant Program will follow this timeline:

Grant Application Review Criteria

Black Experiences Grant Projects will be reviewed based on how they:

• Help a Black owned or operated Route 66 business or attraction remains in operation.
• Help a Black owned or operated Route 66 business or attraction reopen.
• Preserve, restore, and/or expand a Black owned or operated Route 66 business or attraction, per Secretary of the Interior Standards or maintenance of a building’s historic integrity.
• Help open new, Black owned or operated Route 66 business or attraction.
• Supporting research, preservation, and/or interpetation of Black experiences and sites along Route 66, especially ones realted to the Green Book.

Grant Application Review Preferences

Preference in awarding grants will be given to projects that:

• Are small, independently owned, and/or located in an historic or older building or neighborhood on Route 66.
• Contribute to the history and/or identity of the surrounding community or neighborhood and/or Route 66.
• Have a compelling or inspiring inclusive historic narrative or cultural significance.
• Have been disproportionately impacted by economic challenges, disasters, or other hardships.
• Did not receive a grant through the Route 66 Black Experience Grant Program within the last 12 months.
• Include a 50% or more funding match for the project, contributed by the business or attraction.
• Help expand knowledge, understanding, and appreciation of Black experiences along Route 66.
• Businesses and attractions located directly on a Route 66 alignment.

Guidelines

• Registered not-for-profit organizations with 501(c)(3) status must provide their IRS letter of determination.
• The Route 66 Road Ahead Partnership does not and shall not discriminate because of race, color, religion [creed], gender, gender expression, age, national origin [ancestry], disability, marital status, sexual orientation, or military status in any of its activities or operations. Decisions regarding grant awards are based on guidelines that promote diversity, equity, and inclusion.
• Only fully completed grant applications, received on time per program deadlines, will be processed and reviewed for consideration of a grant award.
• All grant application materials submitted become the property of the Route 66 Black Experiences Grant Program. Grant applications will not be returned. 
• The Route 66 Black Experiences Grant Program Review Committee may request additional information to assist in its evaluation of an application.
• The Route 66 Black Experiences Grant Program Review Committee reserves the right to increase or decrease grant awards made per each grant program round, based on the number and quality of eligible grant applications received. 
• The Route 66 Black Experiences Grant Program Committee reserves the right to reject any and all applications, in whole or in part, at any time and from time to time, in its sole discretion.
• Grantees are responsible for the proper expenditure of funds and for maintaining supporting documents that provide full and complete disclosure of the use of grant funds, should such records be requested with a project’s Final Report. 
• There is no guarantee that any business or attraction will receive funding. Applicants who submit qualified applications, but do not receive funding - due to insufficient funding or lower review scores compared to other applications – may submit applications to future rounds of the Route 66 Black Experiences Grant Program. 
• Grantees are responsible for the proper expenditure of funds and for maintaining supporting documents that provide full and complete disclosure of the use of grant funds, should such records be requested with a project’s Final Report. 
• Grant funds awarded cannot be used in support of any political campaign, election activities, or other political activity. 
• In most instances, grant funds to individuals are counted as taxable income on the recipient’s federal tax return. Please contact your accountant if you have questions.
• If there are significant changes to a business or attraction’s structure or personnel during the grant period, the grant applicant shall notify the Route 66 Black Experiences Grant Program of the change in writing.
• Privacy: Information provided through the application process is the responsibility of each applicant. Applications submitted to Route 66 Black Experiences Grant Program will remain confidential to the general public and any fellow applicants. Applicants will not hold the Route 66 Road Ahead Partnership’s officers, employees, and/or agents liable for any losses, damages, costs, or expenses of any kind relating to the use or the adequacy, accuracy, or completeness of any information submitted via the application process. 
• Conflict of Interest: Current directors, officers, employees and contractors of the Route 66 Road Ahead Partnership, EW Micro-Grant Review Committee, and such individuals' family members (spouse, parents, children, grandchildren, great-grandchildren, and spouses of children, grandchildren, and great-grandchildren) are not eligible to receive an award. 
• Publicity: If awarded, please be advised that the business or attraction’s application information, name, statements, and other information provided during the application process may be used for promotional purposes in all forms and media and the business or attraction may be contacted by the Route 66 Road Ahead Partnership for such purposes. Applications to the Route 66 Black Experiences Grant Program entails a perpetual license to use such information without additional compensation (except where prohibited by law), and without any right to review and/or approve such content. Until notified, applicants must agree not to share any status as a grant recipient publicly, including but not limited to all social media platforms, news media, or local publications.